North Florida Land Trust is a nonprofit dedicated to preserving the rapidly disappearing natural spaces in the Northeast Florida region. Since 1999, they’ve saved over 20,000 acres from development and urban sprawl.

They needed a brand refresh that captured the essence of their mission and the importance of which the community needed to act to conserve our remaining wild spaces.

The solution was a modern design with traditional inspiration, featuring the iconic roseate spoonbill drawn in flight. While sophisticated and timeless in nature, the bright color palette adds a sense of modernity, and a focus on photography allows the brand to highlight the landscape and creatures.