CDC's Still Going Strong campaign speaks directly to older adults, ages 65 and older, and their caregivers with the goal of raising awareness about the importance of preventing injuries and staying connected to maintain optimal health as we age. 

By featuring a variety of activities, the PSA and accompanying print ads showcase the many ways in which the audience can say happy, healthy, and connected. With over 235K impressions and 94K views, the PSA turned favorite activities into a motivating journey of perpetual motion through socialization.